We work with gambling operators to help our readers explore options in this industry. It’s worth understanding how that relationship works, since it’s the business model that lets us maintain this site. We’re transparent about our revenue sources and committed to separating that arrangement from how we assess and review services.
How We Generate Revenue
Our primary income comes from affiliate partnerships. When you follow a link from our site to an operator and create an account, we receive a commission. This commission structure is entirely voluntary on the operator’s side—we don’t charge readers anything for the content we produce. The fees paid to us come from the operator’s marketing budget, not from player deposits or winnings.
What Affiliate Links Mean
An affiliate link is a special referral URL that tells the operator where you arrived from. It serves two purposes: it allows the operator to track marketing performance, and it signals to us that someone used our site to find them. We use this data to measure which reviews and comparisons readers find valuable. When you click, you get the same terms and conditions any other new player would receive.
Separation of Reviews and Revenue
This is perhaps the most important point: our evaluation process is independent of our financial relationship with any operator. We assess based on factors including:
- Licensing status and regulatory jurisdiction
- Customer support responsiveness
- User interface design and account management features
- Game variety and software providers
- Terms and conditions clarity
- Player feedback and complaint handling
Commission amounts do not influence which operators we cover or how prominently we feature them. An operator that pays higher rates does not automatically earn a higher rating. Conversely, if a well-compensated operator has legitimate issues with compliance or customer service, we report on that.
What We Don’t Verify
Information about an operator’s license—the regulatory body, license number, jurisdiction, and legal registration—is published directly by the operator on their own website. Readers can verify these details independently through official regulatory registries. We do not audit or validate that information ourselves. If you want to confirm licensing status, check the operator’s main site and cross-reference their claimed regulator’s public records.
Responsible Gambling Support in Australia
If gambling becomes harmful, support services are available across Australia at no cost. The National Gambling Helpline operates 24 hours, seven days a week and provides confidential counselling, crisis support, and referrals to local services. Gambler’s Help Youthline offers dedicated support for younger players. Additional services including MensLine Australia and Lifeline provide crisis support for anyone affected by gambling-related harm. These organisations are independent and free to access.
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